One of the first promotions under the new rebrand was the Summer Love Story sale. This was an opportunity to build upon the foundation we had created with our new visuals and expand creatively. I created wavy type for email headers, site pages, and digital ads and used the trending color of the season, butter yellow, to bring seasonal flair to our monochromatic color scheme and imagery.

I created emails, digital banner ads, and paid social assets for this promotion.