Blue Nile
Evergreen Email Design
Photo Art Direction
Photographers: Anthony Roma, Brian Weiss
Stylist: Lauren Day
2023 Anniversary Sale
Showroom Graphics
Valentine's Day 2023
Homepage
Lookbook
Emails
Holiday 2022
Homepage
Lookbook
Email & Social
Art Direction: Taylor Meehan, Femke Paanakker | Copy: Nate Hoe
Lab Grown Diamond Lookbook
Amazon Fashion 2021 Holiday Campaign
For the 2021 holiday season, I joined Amazon Fashion to create and design the Experts’ Gift Picks shopping page, banner ads, and promotional emails.
Experts’ Gift Picks
I designed this landing page for the Experts’ Gift Picks campaign. The page provides an editorial-style, colorful, and fun shopping experience for customers featuring products curated by celebrities, blogs, magazines, and social media stars.
I designed a series of emails to be sent to different customer demographics of Amazon Fashion throughout the holiday season. Each email focused on a different aspect of the Fashion Gift Guide, such as holiday party dresses, cold weather gear, and men’s and women’s fashion.
The Sustainability Shop
This purpose of this campaign was to recognize the importance of sustainable and environmentally-friendly products to Zulily shoppers. This page promoted sustainable products and brands to show customers how they can make small changes to live more “greenly” and give back through their purchases via donation-matching by Zulily to Conservation International.
This campaign was live on the website for the month of April and averaged 87% more clicks than other live campaigns at the time.
To help customers identify product types and navigate the campaign’s product, I designed this infographic explaining the different product categories. Each category had an icon and color to help differentiate them and copy explaining what was in the category. These icons and categories were also overlaid onto product images throughout the site to call out how different brands and products are sustainable to customers.
I also edited the imagery to be used in the campaign assets and on Zulily’s social media channels to promote the campaign. Edits included color corrections, smoothing of background sweeps, and cleaning up imperfections.
The Toy Shop
This campaign launched at the end of July and serves as a place for Zulily moms to shop all their kids’ favorite toys in one place. The page is bright and colorful to make shopping a fun experience, and products are organized into multiple categories for easy shopping. Bright macro photography combined with stop-action animations make this campaign unique and playful on the website.
This project involved considerable photo editing in each of the animations that live on the home page and shop page (the home page and header animations) and that were shared on social media (Barbie and dinosaur animations). I color-corrected, masked objects, and removed spots and prop supports in each frame of the stop-motion videos, and then assembled them and adjusted the timing. The result is a series of bright and fun animations that capture the imagination of children and adults alike.
Kate Spade
I designed this set of graphics as part of the Kate Spade brand launch on Zulily’s website in December 2019. I worked with the merchandising team and photography team in choosing models, deciding the look of the shoot, and sticking to both Kate Spade and Zulily’s brand guidelines.
I utilized Kate Spade’s winter color palette to create a design that felt feminine and festive for the holiday season, and used a color blocking layout that was reminiscent of Kate Spade’s brand and some of their iconic handbags.
Another major part of this project was editing the imagery used in the designs, social media, and on the website homepage. Edits involved light retouching of the models’ hair and skin, removing lint and dust from clothing and props, and smoothing flaws from the background sweeps. I also matched each colored background sweep to exact brand colors in Kate Spade’s style guide per their request.
Motion Graphics
