Brand & Identity

I work on evolving and building brand systems that feel clear, consistent, and flexible across touchpoints. From larger rebrands to smaller brand extensions, I focus on creating visual languages and guidelines that hold up in a range of applications.

James Allen
Rebrand

Boldly reimagining the visual identity of a legacy online jewelry retailer to reach a new customer base.

Blue Nile
Holiday Gift Guide

A tangible brand and storytelling moment for the 2025 holiday season.

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Art Direction

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Campaigns