Brand & Identity
I work on evolving and building brand systems that feel clear, consistent, and flexible across touchpoints. From larger rebrands to smaller brand extensions, I focus on creating visual languages and guidelines that hold up in a range of applications.
James Allen
Rebrand
Boldly reimagining the visual identity of a legacy online jewelry retailer to reach a new customer base.
Blue Nile
Holiday Gift Guide
A tangible brand and storytelling moment for the 2025 holiday season.