Photo Art Direction

With Blue Nile’s creative team, I have planned and directed various editorial shots for our brand for use in site graphics, social media, email, showrooms,
and more.

Development of New Photography Style

I helped to develop Blue Nile’s new look and feel for on-figure photography by creating a style guide describing posing, wardrobe, hair and makeup, and styling recommendations to be shared with contract photographers. I also helped provide on-set direction and in making final selects and crops.

Photographer: Nick Eucker // Creative Director: Jacqui Galle // Lead Retoucher: Brittany Fuller // Art Direction: Caroline Kribbs, Felicia Leroy, Stephanie Tucker